There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from May 4-May 10. Find something else interesting? Feel free to leave it in the comments.
Facebook vs. YouTube: Who’s winning the video marketing battle? - VentureBeat. Useful, if only to get a feel for how Facebook can be a viable method of rolling out your videos in a way that's (potentially) more engaging.
IBM, Facebook team on marketing analytics mashup - Fortune. Digital marketing is moving ever closer to a point where customized campaigns with perfectly timed/placed messages will be within each. This article explains how Facebook is working with IBM to get there.
A Cheat Sheet for Marketers on the Future of Digital Platforms - Harvard Business Review. This is good. An insightful look at a lot of the trends happening in software that you might not even realize, but will soon be commonplace. Useful for long-term thinking about your own business and digital marketing.
Facebook’s 3 Algorithm Changes: What They Mean for Marketers - Go-Mash. Pretty self explanatory. A very quick read. Tuck it away for future content development.
5 Ways to Ensure You Are Writing Intelligent Content - Huffington Post. If you're going the content marketing route, you might as well have a list like this on hand when you're writing a post. Just don't get duped into thinking that content creation - at least content that's going to make a difference for you - is easy. You'll need to put thought into what's going to set you apart.